I am a creative producer working at the intersection of artistic production, brand communication, strategic thinking and data informed decision making. My work connects hands on creative craftsmanship with structured communication and analytical perspective, allowing me to contribute across the full value chain from concept and production to campaign evaluation.
My professional trajectory combines creative production, brand communication, strategic thinking and data informed decision making. This interdisciplinary background allows me to move across the full creative value chain, from artistic conception and hands on production to strategic planning, campaign orchestration and performance evaluation.
Creative Production & Corporate Sound
My entry into the professional media landscape began at House of Music Studios in Winterbach, where I gained my first experience in professional recording and artist supervision, supporting national and international acts such as Krokus, Cassandra Steen, Debbie Rockt!, Giovanni Zarrella, Primal Fear and Ray Wilson. This early immersion gave me a deep understanding of the technical, organizational and creative dimensions of high level music production.
Parallel to this, I developed my artistic profile as a guitarist and performing musician. As a member of the rumba and flamenco band Bilingüe, signed to V2 Records, I toured extensively across Europe and performed at venues including Mazda Palace in Milan and the Porsche Arena in Stuttgart. Over the years, I collaborated with artists across jazz, hip hop and contemporary pop contexts, including Tonino Carotone (Manu Chao), Wolfgang Schmid (Billy Cobham), Audhentik (Tua), Michel Schulz (Dua Lipa), Blumentopf, Flo König (Cro), DJ 5ter Ton (Massive Töne), Don Philippe & DJ Friction (Freundeskreis), Laura Lopez Castro (Max Herre) and Nasou. These collaborations shaped my understanding of cultural ecosystems, audience dynamics and collaborative creative processes.
Building on this artistic foundation, I moved into structured production environments at Klangerfinder in Stuttgart, where I worked as Project Manager and Producer. In this role, I led more than sixty corporate sound and spatial media projects from concept development to final implementation. My work connected creative production with brand identity development for companies including Audi, Bosch, Mercedes Benz, Porsche and Nike. Several of these projects contributed to award winning brand environments recognized by ADC, Red Dot, DDC, the iF Communication Award and the German Design Award. Within these production ecosystems, I coordinated composers, musicians and voice talents and collaborated with agency networks including Jung von Matt, Serviceplan, BBDO, fischerAppelt, Mackevision, Atelier Markgraph and Milla & Partner.
Media Management & Strategic Communication
Seeking to expand my understanding of media systems beyond production itself, I studied Media Management at Hochschule RheinMain in Wiesbaden, with a focus on interactive media and technical systems. During that time, I also led the university radio and magazine as head of the campus media initiative, building and managing a team of around ten to fifteen people. This role sharpened my understanding of editorial structures, team leadership, communication processes and the organizational side of media work.
My strategic perspective was further developed during my role at Vizeum, part of the Dentsu Aegis Network, where I contributed to strategic communication planning and digital targeting initiatives for clients including Panasonic, H&M, Deliveroo, Huawei, Warsteiner and HUK24. My work included customer journey modelling, touchpoint architecture, audience segmentation, market analysis and strategic research supporting new business initiatives.
Data Analytics & Campaign Steering
This strategic perspective later expanded through my work at TLGG as part of the dedicated Mercedes Benz marketing unit team x. Within this integrated global agency environment, I contributed to the strategic and analytical architecture of international social media operations for Mercedes Benz. My responsibilities included the consolidation of analytics scopes across markets and sub brands, the development of KPI frameworks, audience modelling and the translation of performance data into strategic campaign steering and executive reporting structures. Strategic direction, creative implementation and performance evaluation were aligned as one continuous system, ensuring that every relevant decision was informed by data and tied to measurable communication impact.
Within AMG performance branding contexts, this ecosystem also included campaign environments featuring cultural and sports collaborations with RIN and Lewis Hamilton, connecting contemporary music culture, global motorsport and brand communication within a coordinated media framework.
Across these environments, my work connects creative literacy, production leadership, strategic communication architecture and data driven campaign steering. My interdisciplinary approach ensures that artistic quality, brand identity and measurable performance remain structurally aligned from concept to evaluation. In the Mercedes AMG GT campaign environment, Madeleine Bergmann particularly valued my ability to translate performance insights into clear recommendations that strengthened the work over time.
Selected Work
Mercedes-AMG GT Launch Campaign
A defining example of my integrated approach was the social media launch campaign for the Mercedes AMG GT. Working across data, performance and strategic evaluation, I contributed to a campaign that delivered record breaking results across Mercedes AMG channels. In this context, I worked alongside Team Lead Madeleine Bergmann, translating performance insights into clear recommendations that continuously sharpened the campaign. The AMG GT Walkaround Reel became the most viewed Instagram Reel in the brand’s history, while four campaign Reels entered the top ten performers of the previous two years.
Campaign context: Mercedes AMG GT launch campaign, performance evaluation and collaboration with Madeleine Bergmann.
Audi Corporate Sound Case
The Audi Corporate Sound project establishes a consistent acoustic identity for the brand, featuring the iconic "Audi Heartbeat" as a central element. The project utilized innovative sound design to translate Audi's brand values into a modern, multisensory experience across various communication platforms and spatial installations.
Porsche Pavillon Wolfsburg
The Porsche Pavilion at Autostadt Wolfsburg showcases the history of the sports car brand, ranging from the Porsche 356 to the latest models. The project featured custom produced 360° soundscapes designed to emotionally convey the traditional brand’s philosophy and values within the futuristic architecture.
Jungfraujoch Sphinx Hall
To mark the centenary of the Jungfrau Railway, a 250 meter experience tunnel was opened at an altitude of over 3,500 meters. The tour uses light and music to narrate the history of tourism in the region and the challenges of the railway's construction. The project features an orchestral film score and unique soundscapes that integrate traditional Swiss instruments like the alphorn, creating an immersive 360° audiovisual experience in the Sphinx Hall.
Haus der Berge Berchtesgaden
The "Haus der Berge" serves as the central information center for the Berchtesgaden National Park, offering a multisensory nature experience. The project features a unique acoustic ecosystem that replicates the diverse habitats of the park. Using original field recordings collected over 14 months and a custom developed intelligent player software, the installation allows visitors to experience an individual acoustic journey through the four seasons.
Selected Recommendation
Mike Lukanz
Executive Account Director / Mitglied der Geschäftsleitung @ TLGG
In 2022, Mercedes Benz commissioned Omnicom to build team x, a customized agency network for the brand. Within nine months, TLGG built a sixty person business unit to run global social media operations for Mercedes Benz, including social media management, account management, social media creation and data analytics.
Luca joined my unit early in the process and helped to successfully take over all data analytics scopes from the incumbent agency and build a new setup within our agency. As one of the first members, he helped identify scopes and build something better and new. His dedication, diligence and commitment were second to none, even in moments of high time pressure. He quickly learned the complex ecosystem of our customized agency landscape as well as all tools. He is very skilled with Excel, works organized and focused.
Luca was well appreciated within our team and by the client. He worked on different scopes and sub brands of Mercedes Benz, gained knowledge of different target groups and audiences, drafted decks and presentations and helped our social media team further understand the channels, the target audience and how content could better resonate with millions of followers worldwide.
I have no hesitation in recommending Luca for a role which includes data analysis in communication or marketing.
Interdisciplinary Toolkit
- Python (pandas, data viz)
- SQL
- HTML / CSS / JS
- Looker Studio & GA4
- Sprinklr & Emplifi
- Logic, Ableton & Cubase
- Adobe Creative Suite
Network & Partnerships
Collaborated with and for: TLGG, Jung von Matt, BBDO, fischerAppelt, Serviceplan, Milla & Partner, Atelier Markgraph, Mackevision.
Recognition
Art Directors Club Germany / ADC (4)
- Bronze in Spatial Communication (2014) for Haus der Berge (Berchtesgaden National Park)
- Award in Spatial Communication (2013) for IdeenPark 2012 (ThyssenKrupp)
- Award in Spatial Communication (2013) for Skoda Muzeum (Skoda Auto a.s.)
- Award in Corporate Design (2010) for Klangerfinder (Audi AG)
red dot design award (6)
- „best of the best“ Communication Design (2010) for Audi Corporate Sound (Audi AG)
- Communication Design (2013) for Skoda Muzeum (Skoda Auto a.s.)
- Communication Design (2010) for Audi Heartbeat (Audi AG)
- Award (2013) for Porsche Pavillon Autostadt (Porsche AG)
- Award (2013) for Mercedes-Benz Trade Show Appearance, „NAIAS“ Detroit (Mercedes-Benz Group AG)
- Event Design (2012) for „Sphinxhalle“ at Jungfraujoch (Jungfraubahn Holding AG)
FAMAB Association (3)
- ADAM Award in Gold, Brand Worlds (2013) for Porsche Pavillon Autostadt (Porsche AG)
- ADAM Award in Silver, Exhibition/Scenography (2014) for Haus der Berge (Berchtesgaden National Park)
- ADAM Award in Silver, Brand Worlds (2012) for Erwin Hymer Museum (Erwin Hymer Foundation)
German Designer Club / DDC (3)
- DDC Award Good Design in Space/Architecture (2014) for Porsche Pavillon Autostadt (Porsche AG)
- DDC Award in Space/Architecture (2012) for Erwin Hymer Museum (Erwin Hymer Foundation)
- Silver Medal in Corporate Communication (2010) for Audi Corporate Sound (Audi AG)
Additional Awards (14)
In addition, projects for clients such as Berchtesgaden National Park, Audi AG, Porsche AG, and ThyssenKrupp have received further recognition, including the iF gold award, Focus Open, the Iconic Award, and the Automotive Brand Award. International honors also include the Gold Medal at the Golden Award of Montreux, the best architects award, and various accolades in film and animation (e.g., Murnau Short Film Award, Short Tiger).
Education
Bachelor of Arts in Media Management, Hochschule RheinMain, Wiesbaden. Former head of the university radio and magazine, leading its editorial development and a team of around ten to fifteen members.